Welcome to our trading education blog focused on fundamental stock analysis. This Privacy Policy explains how ZOFEQE LTD (UEN: 201906495W), a company registered with the Accounting and Corporate Regulatory Authority (ACRA) of Singapore, collects, uses, discloses, and protects your personal information when you visit our website and use our educational services.
We are committed to protecting your privacy and ensuring compliance with the Singapore Personal Data Protection Act (PDPA) 2012, the European Union's General Data Protection Regulation (GDPR), and other applicable international data protection laws. By accessing our website, you acknowledge and agree to the practices described in this Privacy Policy.
1. Information We Collect
We collect various types of information to provide and improve our trading education services:
Personal Data
- Contact Information: Name, email address, phone number when you submit inquiries through our contact forms
- Account Information: Username, password, and profile details if you create an account
- Communication Data: Messages, feedback, and correspondence you send to us
- Payment Information: Billing details for premium educational content (processed securely through third-party payment processors)
Usage Data
- Device Information: IP address, browser type, operating system, device identifiers
- Behavioral Data: Pages viewed, time spent on pages, click patterns, navigation paths
- Referral Information: Source of traffic, referring websites, search terms used
- Technical Data: Screen resolution, language preferences, time zone settings
Cookies and Similar Technologies
- Essential Cookies: Required for website functionality and security
- Analytics Cookies: Google Analytics tracking for website performance analysis
- Advertising Cookies: Google Ads, Facebook Pixel, Bing Ads for targeted marketing
- Preference Cookies: Remember your settings and preferences
2. How We Use Your Information
We process your personal data based on the following legal grounds and for these specific purposes:
Legitimate Business Interests:
- Providing trading education content and fundamental analysis resources
- Improving our website functionality and user experience
- Analyzing website traffic and user behavior patterns
- Conducting market research and developing new educational materials
- Preventing fraud, security threats, and technical issues
Contractual Necessity:
- Delivering educational services you've requested or purchased
- Processing transactions and managing subscriptions
- Providing customer support and responding to inquiries
- Sending transactional emails and service updates
Consent:
- Sending marketing communications about trading courses and resources
- Personalizing content recommendations based on your interests
- Displaying targeted advertisements on third-party platforms
- Using cookies and tracking technologies for analytics and advertising
Legal Compliance:
- Complying with Singapore PDPA and international data protection regulations
- Responding to legal requests and regulatory requirements
- Maintaining records for accounting and tax purposes
3. How We Share Your Information
We may share your information with the following categories of third parties:
Service Providers
- Web Hosting Services: Secure server infrastructure providers
- Email Service Providers: For sending newsletters and communications
- Payment Processors: Secure payment gateway providers for transactions
- Customer Support Tools: Platforms that help us respond to your inquiries
Analytics and Advertising Partners
- Google LLC: Google Analytics, Google Ads conversion tracking
- Meta Platforms (Facebook): Facebook Pixel for advertising optimization
- Microsoft Corporation: Bing Ads for search advertising
Legal Requirements
We may disclose your information when required by law, court order, or governmental regulation, or to protect our legal rights, prevent fraud, or ensure user safety.
4. Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to enhance your experience and provide targeted advertising:
Google Analytics
We use Google Analytics to understand how visitors interact with our trading education content. This service collects:
- Page views, session duration, and bounce rates
- User demographics and interests (anonymized)
- Traffic sources and conversion paths
- Device and browser information
Google Analytics data is retained for 26 months and helps us improve our educational content strategy.
Google Ads Conversion Tracking and Remarketing
We implement Google Ads tracking to measure advertising effectiveness and display relevant ads to users who have visited our website. This includes:
- Conversion tracking pixels to measure course sign-ups and downloads
- Remarketing tags to show ads on Google Display Network
- Audience segmentation based on pages visited and actions taken
Facebook Pixel
The Facebook Pixel tracks user interactions on our website for advertising purposes:
- Custom audience creation for targeted Facebook and Instagram ads
- Conversion tracking for educational content downloads
- Lookalike audience development for reaching similar users
- Ad performance optimization and A/B testing
Microsoft Bing Ads
We use Bing Universal Event Tracking (UET) to measure search advertising performance and create remarketing campaigns on the Microsoft Advertising Network.
How to Opt-Out of Tracking
- Browser Settings: Configure your browser to block or delete cookies
- Google Analytics Opt-out: Install the Google Analytics Opt-out Browser Add-on
- Google Ads Settings: Visit Google Ads Settings to manage personalized advertising
- Facebook Ad Preferences: Adjust settings in your Facebook account
- NAI Opt-out: Use Network Advertising Initiative opt-out tools
- DAA Opt-out: Visit Digital Advertising Alliance opt-out page
5. Your Privacy Rights
Under GDPR, PDPA, and other applicable data protection laws, you have the following rights regarding your personal data:
Right to Access
Request a copy of all personal data we hold about you, including information about how we process it.
Right to Correction
Request correction of inaccurate or incomplete personal information we maintain about you.
Right to Erasure
Request deletion of your personal data (Right to be Forgotten), subject to legal retention requirements.
Right to Data Portability
Receive your personal data in a structured, machine-readable format for transfer to another service.
Right to Object
Object to processing of your personal data for direct marketing or legitimate interest purposes.
Right to Withdraw Consent
Withdraw your consent for data processing at any time without affecting prior lawful processing.
Right to Restriction
Request limitation of processing under certain circumstances while we verify accuracy or assess objections.
Right to Non-Discrimination
Exercise your privacy rights without receiving discriminatory treatment or denial of services.
To exercise any of these rights, please contact us using the information provided at the end of this policy. We will respond to your request within 30 days as required by applicable law.
6. Platform-Specific Disclosures
We partner with major technology platforms for analytics and advertising. Here's how your data is shared:
Google Services
- Google Analytics: Anonymized usage data, demographic information, behavioral patterns
- Google Ads: Conversion events, remarketing audiences, click identifiers
- Data Sharing: Information is processed according to Google's privacy policies
- Retention: Analytics data retained for 26 months; Ads data per Google's policies
Meta/Facebook
- Facebook Pixel: Page views, button clicks, form submissions, custom events
- Custom Audiences: Hashed email addresses for targeted advertising
- Data Sharing: Event data transmitted to Facebook for ad optimization
- Purpose: Remarketing campaigns, lookalike audience creation, conversion tracking
Microsoft Bing
- Bing UET Tag: Conversion tracking, remarketing list building
- Data Shared: Click IDs, conversion events, page visit data
- Usage: Search advertising optimization on Microsoft Advertising Network
Each platform processes data according to their respective privacy policies. You can control data sharing through platform-specific privacy settings and opt-out mechanisms.
7. Global Privacy Control (GPC) Support
We respect and honor Global Privacy Control (GPC) signals transmitted by your browser. GPC is a proposed privacy specification that allows users to signal their privacy preferences automatically.
How We Respond to GPC Signals
- When we detect a GPC signal, we automatically restrict the sale or sharing of personal information
- Non-essential cookies and tracking technologies are disabled
- Third-party advertising pixels are blocked from loading
- Your preference is respected across all pages of our website
How to Enable GPC
To enable Global Privacy Control:
- Use browsers that support GPC (Firefox with privacy extensions, Brave, DuckDuckGo)
- Install browser extensions like Privacy Badger or Opt
We use cookies to improve your experience on our site. Some cookies are essential for site functionality, while others help us understand how you use our platform and show relevant content.
Essential Cookies (Required)
Always active. These cookies are necessary for the website to function properly.
Analytics Cookies (Optional)
Help us understand how visitors interact with our website through Google Analytics.
Marketing Cookies (Optional)
Used to deliver personalized advertisements through Google Ads and Facebook Pixel.